Monthly Archive: June 2017

What 5 Things Will Help You to Search for Secondary Schools?

The search for the right secondary school for your son or daughter can be a difficult process. It can be straightforward, you may be fortunate enough to have a primary school which acts as a feeder school and all the details are arranged for you, but what if that isn’t the case, what if you need to make your own arrangements and do your own research. Where do you begin and what can you do to help yourself?

1. Keep an open mind – it is really important when you begin your search for secondary schools that you keep an open mind. You may well have preconceptions about certain schools based upon their reputation, children you know that currently go there, or the quality of their sports teams. The first thing to remember is that none of these preconceptions matter. What matters is that your child gets the best possible education and to do that you need to start off by being open minded and considering all options. Don’t discount anything from the outset!

2. Talk to the primary school – the next phase of your search for secondary schools should be to consult with your child’s primary school. They will already have schools which their children are recommended to go to, but even if these are not on your list of options (you may be leaving the area or considering an independent school) your primary school will still help you. It is their sole task to take children in at a young age, and prepare them for the next stage of their education, so they will always assist you to search for a secondary school.

3. Consider what your child wants to do at GCSE/A-Level – it may seem a long way off, but it really isn’t. Your child will start their GCSE studies three years after they start at the school, and so will need an idea of their subject choices after about two and a half years. When you begin your search, remember that some schools obtain better results in some subjects than others, and indeed some schools offer different subject choices if your child’s ambitions are a little less mainstream!

4. Talk to your child – don’t forget that it is your child who will attend the school, not you, so make sure they join in the search for a secondary school with you. What you think is an important factor may not be as important to them and vice versa, so it is important that you each come up with a list of key points and discuss them properly. They may be inclined to follow their friends but wherever they go to school, they will meet new people – they are joining a year group with about 3 – 5 times the number of children in it whether they follow their friends or not.

5. Visit as many schools as you can – search for a secondary school by actively going to visit them. It sounds obvious, but few people take advantage of this. All secondary schools have open days or open evenings, and even if you can’t make it to one, contact the schools anyway and make your own arrangements, they will always be happy to see you if you are considering applying to go there.

The search for a secondary school can seem like a lonely process, but it needn’t be – talk to others, talk to your children, talk to their current primary school – there is more advice available than you think!

Article Source: http://EzineArticles.com/9483221

The 5 Features of the Best Primary Schools

We all want our children to go the best primary schools and we all want them to have the best education. But what makes some better than others, and what are the common similarities between the best schools? We have come up with a list of the top 5 features of the best local schools to make your decision on where to send your child that much easier.

1. OFSTED report – The best primaries have the best OFSTED ratings. Of course they do! This may seem obvious, but it’s a good place to start when measuring the varying quality of schools. OFSTED rate schools from 1 (Outstanding) to 4 (Needs Improvement), the best primary schools obviously sit at the top of this scale.

2. Teaching – the best schools have the best teachers. This is a bit self-fulfilling in reality, because the best primary school teachers are attracted to the best primary schools, which in turn makes the schools themselves better. You may know of local schools which have good or bad reputations, and these reputations tend to stick, mainly because of this very thing. Moreover, the teachers at the best primary schools are less inclined to leave their post as the chances of them finding a better job are slim. So, if you find a school near you with a lot of long standing teachers, chances are the school is a good one.

3. Facilities – the best primaries have the best facilities. When we look at the facilities of local schools, there are a lot of different things which we can consider, and not all of it is important to everyone. Think about the sports facilities, the catering facilities, and the buildings. Generally these are the three biggest considerations people think about when they search for a school. The best primary schools always have the best facilities to work with.

4. Location & Transport – location is a massive factor in your decision, but the best primaries usually have the best transport links. It isn’t much use choosing a school with no bus stop within 2 miles if you are going to need to use a bus to get there. Rural primary schools will not always have good transport links, but this doesn’t mean they aren’t good schools. The local roads and transport are not their fault. In urban areas, however, the best pupils and the best teachers will be attracted to the schools with the best transport links. So if you are looking for primary schools in urban areas, remember the best ones will have the best transport.

5. After school care – last on our list, the best schools will usually have the best clubs. If you need your child caring for after the 3 – 3.30 closing time of most primary schools then you will need to consider before and after care. Generally, these are held at the schools, at a local nursery/play centre, or not at all. The best primary schools host their own breakfast and after school clubs giving you confidence that you child is going to be in the safest possible hands.

Every parent looking to send their child to school for the first time needs to consider the relative qualities of different educational establishment and how they relate to their own circumstances and the needs of their child. All schools are different, but the best primary schools all have a few things in common. Be sure to consider these things so you make the best choice for your child.

Article Source: http://EzineArticles.com/9479915

The 5 Most Effective Methods of Advertising to Teachers

Once you have made your mind up that you want to sell into the education sector, you are going to need a really good strategy to get those teachers listening and engaging with your product or service. Your strategy for advertising to teachers will depend on a lot of factors, such as your product, your budget, your expected margins, your competition, and how important schools are to your marketing mix. Whatever your circumstances, getting your strategy right is both important and relatively simple. Let’s take a look at the best and most proven methods of advertising to teachers to get a great ROI.

1. Email – OK so emailing teachers is not the cheapest way to go about approaching them, but it is certainly very effective if done right. Typical open rates on school email campaigns will range from 8 – 15%, so you are going to need to email quite a few of them to get a decent return on your investment. The best email campaigns typically consist of 3 – 6 messages over a 3 – 4 month period, giving you chance to build up your rapport with the teachers you are advertising to. A well-researched and consistent email campaign should be a key component of your advertising to teachers plan.

2. Postal Mail – by far the most expensive but similarly the most effective method of selling to schools is through the old fashioned medium of postal mail. As the propensity for advertisers to email has grown, so the number of postal mail campaigns going to teachers has reduced, so those companies that do have the resource to conduct postal mail campaigns see excellent returns on their investment. Advertising by post to teachers will certainly catch their attention, but it isn’t for everyone. It is recommended for those with big budgets, big margins, or niche products who can guarantee a decent return.

3. Directory Listings – there has been a growth in general over the last 5 years in companies using directory listings to advertise to teachers. The reason for this is that teachers go to them to source suppliers, and suppliers can list their business one time knowing that they are going to get leads consistently throughout the year. There are a number of specialist school procurement directories out there offering companies the opportunity to advertise to teachers year round at a reasonable cost.

4. Social Media – the growth of Twitter, Facebook, LinkedIn and the scores of other social media available today has hugely increased the ability of private companies to get their message across. It comes as no surprise that teachers are also fond of social media and are quite open to contact through this medium. If you have a product or service that teachers will love, then it is a good start to try to get them to like it or follow you or whatever the platform does. This is a great way of engaging as social media can be made much more personable and teachers are receptive to it. Advertising to teachers through social media is also free, so never ignore it!

5. Relationship building – the 5th method of advertising to teachers that really works is building relationships with them. This could be through email, social media, or discussions. However you go about it, remember teachers do not jump from school to school, so if you are prepared to play the long game and build relationships over time, the returns will be massive.

In reality advertising to teachers should be no different to dealing with any other business, but always bear in mind that teachers have budgets to spend (or work to!) and are quite amenable to companies wanting to sell to them. They don’t have hours of spare time to research like a professional buyer might and so will be more than happy to engage with you if you do your job right.

Article Source: http://EzineArticles.com/9492950