Monthly Archive: May 2017

How to Find a School That’s Right for Your Child

There comes a point when every parent goes through the process to find a school for their child. It can be a difficult process – you might have a different opinion on choice of schools than your child; you may be moving to a new area; or you may be looking at an independent, fee paying school for your child. Whatever the scenario, help is on hand to ensure you find the right school where your child is happy.

So we have put together some general advice to help you not just find a school, but to find the right school.

Moving area – finding a school in an area you are not familiar with can be very tricky, especially given the amount of assistance given by existing primary schools to get their pupils into the right secondary school. The best place to begin is by making a shortlist of schools in the area you are moving to, you can do a postcode search here. Once you have your list, contact them and find out when they are open for you to go and visit. The whole process can then be broken down into a simple, enjoyable exercise for you and your child.

Find an independent school – if you are looking for an independent school for your child then your options will become much narrower. Outside of major towns and cities there are often only a handful of independent, fee paying schools to choose from and you may already know what these are. Independent schools will always have open days or open evenings where you can call in and take a look around to see if it is right for you. As they are fewer in number, it is likely you will need to use the school’s transport service to get your child to and from school each day, so check where this stops and picks up in relation to your home.

Find a school with good OFSTED ratings – OFSTED ratings work on a numbered rating from 1 to 4, with 1 being the best (Outstanding) and 4 being the worst (Needs improvement). A school in category 4 will sometimes be put in what is known as Special Measures, meaning it has outside assistance from the local authority to try to improve, and the senior management team can be replaced if they are deemed to be ineffective. Whatever the scenario, every schools’ OFSTED rating is published online and can be viewed for free, so always go and take a look to find out more and use them to help you find a school.

Find a school your child is in disagreement with – quite often you will have a differing opinion than your child’s. This will almost certainly be the case when you come to find a school for them. They may favour a school where their friends go, or which has the best sports team, or is nearest your home, whereas these may be the schools with the worst OFSTED ratings, or the worst transport links, which you (rather more sensibly!) deem less adequate.

Finding a school is often a very simple process but for some there are a few more hurdles to overcome. When there are, help is at hand from a variety of sources to make sure you find a school your child is happy at.

Article Source: http://EzineArticles.com/9495391

How to Market to Schools

smokefreeschools_issue_1337207441Every year the education budget in the UK is set to over £85 billion and successive governments seem very keen on protecting this portion of their budget. The reasons for this are plenty but that’s not what we want to discuss here, it kind of doesn’t matter. What matters is how you get your business in front of school buyers, how you market to schools and how you make schools a part of your turnover.

Because their budgets are being protected, it is important to remember that once you have a good database of schools buying from you, provided you look after them and provide a good service, you will enjoy a good customer life span and a reliable source of income. Public sector bodies like schools also pay you on time giving you reliable cashflow. So, just how do you market to schools and guarantee yourself a good return on your investment.

Well firstly, it is important for you to know your audience. Within a school there will be scores of budget holders and decision makers. Companies selling textbooks based around Maths or French have the easiest task – target the heads of these departments. Companies selling catering or maintenance services have a slightly more segmented task – in a Primary school it is likely you will be dealing with the head, in a Secondary school you could be dealing with the bursar, the business manager, or the catering or site manager. Right from the start when you embark on a campaign to market to schools, you must remember to get the target right. You are not selling to the school, you are usually marketing to department within it.

Secondly, you need to know how your product is relevant to schools and market your product to schools accordingly. Again with the textbooks, this is easy, your whole product is probably designed for schools and so your campaign to market to schools can be designed for the audience. However, if you are selling grounds maintenance to sports clubs, schools and motorway service stations for example, then you will need a different approach for the three markets. It may sound obvious, but too many companies get this wrong, and just assume that one advertising campaign fits all. Whilst this may be true within the private sector, when you market to schools, it is not. You need to tailor both your marketing and your product offering to schools or the teachers you intend to target.

The third and final consideration when you market to schools is that your product and your service are right for schools and that you have the facilities in place to provide the necessary support that a school will need. As we said at the beginning of this article, schools have large and protected budgets, so developing long term relationships is key and should be remembered when you market to schools. So, be sensible and be honest – market your product or service to schools in an open and honest manner and do not oversell yourself or your company, you want to slowly build up a portfolio of schools who buy from you, not make a quick buck and ruin your reputation.

Always remember when you market to schools that knowing your audience is the most important first step – it will save you time and money! Make sure your product is designed for the school, and make sure you market it well. Finally, think about the long game – slowly grow your portfolio and the rewards will be huge.

Article Source: http://EzineArticles.com/9492959

How To Banish Result Day Nerves

Exam period probably felt like one of the most stressful times of your life. I know, because I’ve been there. It is also likely that you had a lot of people telling you how great it would feel when your exams were done. Except they were wrong. In fact, you are likely to be just as nervous about receiving the results as you were when you sat the exams. So to help you through this tense period, here are a few tips you can use to banish those nerves.

1. Take up a hobby

Chances are you might be feeling more nervous than you have to about your results because it’s all you can think about. So why not take up a hobby! Spending a few hours a week doing something new will help take your thoughts off your exam results and keep your mind focused elsewhere.

Yoga is a particularly great hobby to take up when your body and mind is in need of relaxation. However if you can’t quite picture yourself in a yoga pose, why not have a shot at that hobby you’ve secretly always wanted to do? You’ll soon realise your days of dwelling on your exams are gone.

2. Make plans with friends

Socializing with your friends is one of the quickest and easiest ways to reduce stress and calm your nerves. You’ll realise that you have so much else to gossip about, that the thought of your looming results won’t even cross your mind.

Days out to the cinema, a trip to the beach or a visit to the shops with your best friends can work a treat. But if you’re still living on a student budget, inviting them round for pizza and a chat will do the job!

3. Blast your favourite songs

When you realise you’ve started to think about your results again, put your favourite album on. Music is a proven method and a great way to get rid of that anxious feeling. It is also a great excuse to be able to play your music on full blast without having your parents telling you to ‘turn that racket down’.

If all the stress is causing you sleeping trouble too, popping your headphones in and playing music quietly when you get into bed will be a sure fired way to lull you to sleep.

4. Ditch the junk

If you’re anything like me, the first thing you do when you’re feeling stressed is dive into junk food in a bid to make yourself feel better. But this never works.

Eating junk food will make you feel more lethargic and ultimately, leave you feeling worse. Unfortunately, eating an apple a day won’t keep the stress away. But eating healthily will stop you from feeling any worse.

5… and breathe!

The most simple and seemingly obvious tip I can give you is to just breathe. After all, you gave it your best and you can’t change anything now.

And even if your results don’t go the way you wanted them to, just remember that some of the world’s biggest entrepreneurs didn’t even finish their college or university education.

Article Source: http://EzineArticles.com/9530265

The School Procurement Process

Schools, like all public sector bodies and larger private sector organisations, conduct their procurement according to budgets. These budgets are set at the top of the organisation’s tree and filtered down to the budget holders who have been given the responsibility to spend this money.

Spend being the operative word.

School procurement is a little bit like a communist society – spend it or lose it. The idea behind this is that an unspent budget in one period (usually a year) means you didn’t need it, and if you didn’t need it last year, you probably won’t need it next year, and so it will be allocated elsewhere. So, most budget holders will do their very best to plan their spending perfectly so they spend as large a proportion of their money as they can in order to ensure it stays the following year. This is the essence of how schools and teachers buy and goes a long way to explaining the process of school procurement.

So the question for all you school marketers out there is – “How does this affect me, how can I market to schools?” There are a few answers to this question and a few points to understand about school procurement –

1. Teachers are not professional buyers. OK so this statement may seem a little unfair towards teachers. It isn’t meant to be. Teachers are well trained, graduate level professionals who know the difference between a good product or service and a bad one. But, they are trained professionals in their own subject area, not in school procurement. Hence, their purchasing decisions will not be made in the same way as that of a professional buyer whose sole job it is to buy products and services for their company. For some, this may be great, you might have a compelling offer which teachers can’t turn down. For others, it could present problems if your offering requires a little more thought and explanation to get the budget holders to spend. Wherever you fit in, this aspect of the school procurement process certainly needs remembering.

2. Teachers work to budgets. Of course, we have already been over this, but it is true. You are not dealing with someone basing procurement on their last week’s turnover, or their return on investment, or how they are feeling about investing that particular day! School procurement is based solely around a budget which has been set by somebody else, so if they don’t have the money to spend, you cannot sell to them. So, often the best times to sell to schools and teachers are at the start of a budget cycle when they have the money there, or at the end of the budget cycle when they are looking to use up any surplus funds.

3. Teachers are not spending their own money. When you go to sell to a school or to a teacher or head of department, always remember it isn’t their money. Convincing them to spend may therefore not be as hard as you think, and upselling can be pretty lucrative if done right. School procurement by budget holders is done so for the good of the school and the children studying within it and so decisions are made for that purpose, not the saving of cash.

School procurement has many similarities to procurement in any other industry, but these 3 key facts will help your marketing campaigns to schools and how you approach selling to teachers. So remember, they are intelligent people, but not professional buyers. They have budgets they need to spend, but the money is not their own – it is allocated for the growth of the school and the development and wellbeing of the children within it.

Article Source: http://EzineArticles.com/9492956

Why Education Is Very Important

Most people around the world might think that being educated is somewhat not important. Experts say that despite spatio-temporal differences, education is significant. Here are some reasons.

Knowledge – This is the basic thing you can get from education. Of course, you will know various things from history to mathematics, to political science, to literature. This knowledge will definitely play a huge role in your life and guide you to fully understand that events in a cohesive manner.

Awareness of rights – Being educated will allow you to know not only your responsibilities as a citizen but also the rights you can enjoy. Regardless of whether they are consumer rights against exploitation from your employer or perhaps knowing about what is due to you can greatly help in raising your voice if you notice that there is something wrong around you.

Ethics and Moral – Education will help humans to realize that they are different from other species by inculcating in them some moral values. You will know the importance of living an ethical life.

Know how to properly socialise – Man is considered a social animal. Being educated will bring you into a system where you must interact with people and will have conversations with each other. It will help you to live amicably. You get to have nice friends and enemies that will help you grow.

Develop Leadership Qualities – As one grows, leadership qualities are developed. Some of the things that can greatly contribute to an individual’s personality will include the different school activities and the different lessons regarding world leaders. The knowledge you can get form education can be out to immense use in terms of leading revolutions or perhaps an office team.

Confidence will be enhanced – If you know your surroundings and the world, you will gain confidence automatically. A great education will make sure that your skills will be enhanced and you get to acquire a level of confidence to use these skills to your optimum capacity.

Won’t be fooled – In today’s world where greed of men is escalating on a daily basis, you can be cheated easily since people can take advantage of those who are not well-educated or illiterate. If you have both the knowledge and wisdom, you can keep these kinds of people at bay.

Know the latest technology – Technology is advancing every day. An educated person will understand these new innovations and use them to their advantage and boost their personality. You may even develop some innovation of yours as well.

Indeed, you will enjoy plenty of great benefits if you are an educated person.

Article Source: http://EzineArticles.com/9533170