Latest Posts

How to Market to Schools

smokefreeschools_issue_1337207441Every year the education budget in the UK is set to over £85 billion and successive governments seem very keen on protecting this portion of their budget. The reasons for this are plenty but that’s not what we want to discuss here, it kind of doesn’t matter. What matters is how you get your business in front of school buyers, how you market to schools and how you make schools a part of your turnover.

Because their budgets are being protected, it is important to remember that once you have a good database of schools buying from you, provided you look after them and provide a good service, you will enjoy a good customer life span and a reliable source of income. Public sector bodies like schools also pay you on time giving you reliable cashflow. So, just how do you market to schools and guarantee yourself a good return on your investment.

Well firstly, it is important for you to know your audience. Within a school there will be scores of budget holders and decision makers. Companies

The Benefits and Advantages of Firearms Training

courtesy-romesentinel-com_Are you interested in firearms and currently seeking firearms training from certified professionals? Do you own firearms and would want to undergo training to develop your shooting skills? Or maybe just plain interested in firearms and would want to learn how to shoot? Getting training professionally by firearms instructors would certainly come with advantages. Here are some of them:

1. Knowing basic firearms safety

This is probably the first and foremost advantage of learning anything about firearms. Knowing how to shoot and operate firearms is important but without the knowledge of proper safety habits and skills, unfortunate incidents regarding firearms will continue to happen. Nobody wants that so it is essential that everyone who is involved and would wish to be involved with firearms be equipped with the proper knowledge about firearms safety. It decreases the likelihood of accidents, which can sometimes be fatal and can even cost lives. Not only would we avoid losing life or limb but we also avoid the legal, professional and even psychological implications that come with unfortunate accidents that could have been prevented by

Water Erosion

Water erosionErosion, in simple terms, is the process by which surface action of wind or water remove dissolved material, rock and soil from one location to another. Typically, wind and water erosion occur on sand, rocks, hilly regions, deserts and along water flow areas. Physical or Mechanical Erosion is said to take place when rock or soil undergo particulate breakdown; on the other hand, when rock or soil are dissolved into a solvent, usually by water, and a flow-away of the solution happens, this is known as Chemical Erosion. In each case, the sediment caused by erosion can travel for thousands of kilometers or just a few centimeters.

Water damage or water erosion happens when flowing water carries with it pieces of dirt, rock and sand. The four major types of water erosion are:

• Sheet erosion – occurs when rainfall and runoff water move loose soil

• Rill erosion – is concentrated in a small area in a landscape and over time becomes a well-defined channel called a rill

• Gully

Teacher Teamwork to Improve Children’s Learning

Dana has written the book as a series of letters, like a teacher might send home with a child, each letter building on the letter before it to discuss ways parents can help their children to learn and to create an environment that will better allow them to learn.

I was really amazed by these letters because they contain simple information that should almost be common sense but that I’m sure most parents never think about. Dana walks the parents step-by-step through various topics, including how to help children to pay closer attention in the classroom and how a child’s thinking process develops. One simple example that made total sense to me was the importance of having a regular dinner time together for a family. Besides the family bonding that dinner time provides, it teaches children how to sit still for a sustained period, which will also help them with focusing on paying attention in school and sitting still while doing homework.

Homework is a big part of the discussion in these letters. Dana explains why teachers give homework, how much homework children should have, and why it needs to be consistent, not once a week

What 5 Things Will Help You to Search for Secondary Schools?

The search for the right secondary school for your son or daughter can be a difficult process. It can be straightforward, you may be fortunate enough to have a primary school which acts as a feeder school and all the details are arranged for you, but what if that isn’t the case, what if you need to make your own arrangements and do your own research. Where do you begin and what can you do to help yourself?

1. Keep an open mind – it is really important when you begin your search for secondary schools that you keep an open mind. You may well have preconceptions about certain schools based upon their reputation, children you know that currently go there, or the quality of their sports teams. The first thing to remember is that none of these preconceptions matter. What matters is that your child gets the best possible education and to do that you need to start off by being open minded and considering all options. Don’t discount anything from the outset!

2. Talk to the primary school – the next phase of your search for secondary schools should be to consult with your

The 5 Features of the Best Primary Schools

We all want our children to go the best primary schools and we all want them to have the best education. But what makes some better than others, and what are the common similarities between the best schools? We have come up with a list of the top 5 features of the best local schools to make your decision on where to send your child that much easier.

1. OFSTED report – The best primaries have the best OFSTED ratings. Of course they do! This may seem obvious, but it’s a good place to start when measuring the varying quality of schools. OFSTED rate schools from 1 (Outstanding) to 4 (Needs Improvement), the best primary schools obviously sit at the top of this scale.

2. Teaching – the best schools have the best teachers. This is a bit self-fulfilling in reality, because the best primary school teachers are attracted to the best primary schools, which in turn makes the schools themselves better. You may know of local schools which have good or bad reputations, and these reputations tend to stick, mainly because of this very thing. Moreover, the teachers at the best primary schools are less

The 5 Most Effective Methods of Advertising to Teachers

Once you have made your mind up that you want to sell into the education sector, you are going to need a really good strategy to get those teachers listening and engaging with your product or service. Your strategy for advertising to teachers will depend on a lot of factors, such as your product, your budget, your expected margins, your competition, and how important schools are to your marketing mix. Whatever your circumstances, getting your strategy right is both important and relatively simple. Let’s take a look at the best and most proven methods of advertising to teachers to get a great ROI.

1. Email – OK so emailing teachers is not the cheapest way to go about approaching them, but it is certainly very effective if done right. Typical open rates on school email campaigns will range from 8 – 15%, so you are going to need to email quite a few of them to get a decent return on your investment. The best email campaigns typically consist of 3 – 6 messages over a 3 – 4 month period, giving you chance to build up your rapport with the teachers you are advertising to. A

How to Find a School That’s Right for Your Child

There comes a point when every parent goes through the process to find a school for their child. It can be a difficult process – you might have a different opinion on choice of schools than your child; you may be moving to a new area; or you may be looking at an independent, fee paying school for your child. Whatever the scenario, help is on hand to ensure you find the right school where your child is happy.

So we have put together some general advice to help you not just find a school, but to find the right school.

Moving area – finding a school in an area you are not familiar with can be very tricky, especially given the amount of assistance given by existing primary schools to get their pupils into the right secondary school. The best place to begin is by making a shortlist of schools in the area you are moving to, you can do a postcode search here. Once you have your list, contact them and find out when they are open for you to go and visit. The whole process can then be broken down into a simple,

How To Banish Result Day Nerves

Exam period probably felt like one of the most stressful times of your life. I know, because I’ve been there. It is also likely that you had a lot of people telling you how great it would feel when your exams were done. Except they were wrong. In fact, you are likely to be just as nervous about receiving the results as you were when you sat the exams. So to help you through this tense period, here are a few tips you can use to banish those nerves.

1. Take up a hobby

Chances are you might be feeling more nervous than you have to about your results because it’s all you can think about. So why not take up a hobby! Spending a few hours a week doing something new will help take your thoughts off your exam results and keep your mind focused elsewhere.

Yoga is a particularly great hobby to take up when your body and mind is in need of relaxation. However if you can’t quite picture yourself in a yoga pose, why not have a shot at that hobby you’ve secretly always wanted to do? You’ll soon realise your

The School Procurement Process

Schools, like all public sector bodies and larger private sector organisations, conduct their procurement according to budgets. These budgets are set at the top of the organisation’s tree and filtered down to the budget holders who have been given the responsibility to spend this money.

Spend being the operative word.

School procurement is a little bit like a communist society – spend it or lose it. The idea behind this is that an unspent budget in one period (usually a year) means you didn’t need it, and if you didn’t need it last year, you probably won’t need it next year, and so it will be allocated elsewhere. So, most budget holders will do their very best to plan their spending perfectly so they spend as large a proportion of their money as they can in order to ensure it stays the following year. This is the essence of how schools and teachers buy and goes a long way to explaining the process of school procurement.

So the question for all you school marketers out there is – “How does this affect me, how can I market to schools?” There are a few answers to

Why Education Is Very Important

Most people around the world might think that being educated is somewhat not important. Experts say that despite spatio-temporal differences, education is significant. Here are some reasons.

Knowledge – This is the basic thing you can get from education. Of course, you will know various things from history to mathematics, to political science, to literature. This knowledge will definitely play a huge role in your life and guide you to fully understand that events in a cohesive manner.

Awareness of rights – Being educated will allow you to know not only your responsibilities as a citizen but also the rights you can enjoy. Regardless of whether they are consumer rights against exploitation from your employer or perhaps knowing about what is due to you can greatly help in raising your voice if you notice that there is something wrong around you.

Ethics and Moral – Education will help humans to realize that they are different from other species by inculcating in them some moral values. You will know the importance of living an ethical life.

Know how to properly socialise – Man is considered a social animal. Being educated will bring you into a

Developing Good Study Habits For Better Grades in Exams

For many students, the concept of studying seems to be a huge task, which involves drowning in information, long hours slaving away in front of a book and a few cups of coffee.

Well, studying does not have to be that way – well, not all the time, anyway.

There has to be a better approach to studying, right?

You probably already know that not all people use the same methods for learning. The development of good study skills may be heavily dependent on your learning style. Developing good study habits, however, may be the same for everyone.

Here’s how:

1. Create a Study Plan:

Quality over quantity. Understanding your lesson is much more important than wasting away precious minutes in front of your textbook.

Don’t chain yourself to a chair to finish a chapter for exams if you can learn the same amount of material by acting it out. Likewise, do not participate in group study sessions if you won’t retain anything afterwards, anyway. Know what works best for you and maximize it.

Make a study plan and stick to it if it works, or tweak it if it

Taxi – Derivatives and Connotations

The word ‘taxi’ is derived as a short-form of two other words – ‘taximeter’ and ‘cabriolet’. Obviously, the derivative is ‘taxicab’ which was shortened to ‘taxi’. It’s interesting to note that the term ‘taximeter’ was first used in 1891 to indicate a device used to calculate fares and distances; in Latin, ‘taxa’ meant a charge or levy. ‘Cabriolet’ was used to refer to a carriage drawn by horses where the carriage driver occupied a position at the back.

However, around the same time, Germany adopted the name taxameter for a similar device, going back to the Greek term ‘taxe’ which also meant a charge or tariff. ‘Taxe a meter’, which meant “pay according to the meter” was approved for official usage in French by Cabriolet owners and shortened to ‘taxi’ from ‘taxe’. The British soon followed its usage.

The usage of the term ‘taxis’ in ancient Greek denoted ‘movement in response to a stimulus’ or a kind of innate behavioral response by an organism to the presence of light or food. Various forms of ‘taxis’ include tropism and kinesis, both of which indicate responses with or without directional change.

Difference between ‘taxi’ and ‘cab’

Steps To Choose The Right Career Path

The one reason as to why a number of people end up in professions they do not like is because of making the wrong career choices. If you do not feel excited every day when you wake up and get ready for work, then you could be in the wrong career. Fortunately, by making a few changes and making good choices, your chances of landing a job you are bound to remain excited about and productive in are increased. A few steps will help you endure that you in the end choose the right education and career path.

Step 1 – Understand your talents and abilities

A career that is in line with your talents and hobbies is best and this is where you should start when choosing a career path. What are you good at and what do you really enjoy doing? They are the questions that can transform your career and ensure that you end up in a field you are most likely to be at your best. Think less about the job market demands and more about what you will love doing.

Step 2 – Evaluate personal working style

Some

Simple Tips To Keep Your Custom National Flag In Top Shape

Every country has a national flag and if you are patriotic enough, then you want to put in measures possible to ensure that your national flag of choice remains in good shape. Flags are living emblems and they need to be treated with respect. A national flag that looks neglected can ruin the image of a company or individual showcasing and there is therefore a need to accord the national flag the care that it truly deserves. Below are simple but very helpful tips to ensure that your national flag remains in top shape like it should.

1. Protect the flag from fading. Using a custom flag outdoors means that it will definitely get exposed to the sun and over time it is bound to fade. To reduce or prevent fading, try and use UV fabric protector to create a protective layer on the fabric. The spray does not only protect it from fading, but also suspends dirt so you have a very easy time cleaning the flag after a while. If you store it away, then choose a dark, dry place with no lighting.

2. Lower your flag in harsh, windy conditions. Remember that

Top Five Ways To Improve Your Research Paper’s Quality

You may have never considered hiring a research proofreading service. You are more than capable of researching your subject. You are more than capable of putting your thoughts into order and writing them down on paper. You excel at grammar, punctuation, spelling, and your communication skills are top notch.

Even if you are capable, and you have more than enough time to devote to the task of writing the paper; a research proofreading service can check to see if you have included the top five elements that can increase the quality of the paper you have written.

The Key Elements to a Fantastic Paper

1. Title

The title that you choose should be relevant to the content of the paper. The title should be captivating so it creates interest in the article. The title should be short without being abrupt. The title should be grammatically correct. The title is the first impression that everyone will have of the content of your research.

You know the saying that you never get a second chance to make a first impression? You will never get a second chance to pique the interest of the reader if

6 Tips That Can Help You to Collect Coins

Coin collection sounds easy but it is obviously not as easy as it sounds. There are a lot of conditions that need to be assessed while collecting coins, a lot of steps to be followed and a handful of tips to be adhered tips. All these tips can enable you to make the most out of your wonderful hobby and there is no stopping you. Thus a few important tips that can help you in this situation have been explained as below.

1. Never assume

A common mistake that most coin collectors make is that they simply assume. For example, they assume that if that coin is old, it means that it might be damaged. The truth is that these old coins are worth more than the new ones because of their antique factor. This is because as the coin’s age increases, its value also increases dramatically.

2. A coin holder

A coin holder can help you a lot as far as holding of coins is concerned. It can enable you to safely store your coins and keep them in a better condition. These holders are also cheap and you can buy them anywhere.

How To Get The Most From Your Child’s Online Revision Efforts

As a parent, you definitely want the best for your child as far as education goes. It is for this reason that you may have considered tuition and home tutoring. Another option to help your child make improvements in school is using online revision platforms. They are definitely better than leaving the child along to revise at home because then you can’t be sure that they will get the help they need especially around the problematic areas in different subjects.

The online revision option comes in handy because the child is able to revise from anywhere and at any given time. They can actually catch up on a few topics after school or even on their way to school, thus making a huge difference in their learning experience. The online option is made possible by carefully put together software that tackles the subjects according to the curriculum so you know that there is nothing your child will lack or get misguided when using the platforms. But it is also necessary that you also play your role in ensuring that the revision platform you select for your child is the best and will offer value in the end.

Most Common Mistakes When Choosing Sports Massage Courses

When it comes to courses, massage courses are very common since it can provide individuals good job opportunities. In addition, massage courses can also help individuals improve their future. That is why more and more are now enrolling in sports massage courses. However, some individuals make mistakes in choosing such courses. To prevent these mistakes from happening, below are some of the most common things you need to know.

Not investing time in comparing course providers

One of the main mistakes individuals make when choosing sports massage courses is not investing time in comparing service providers. Massage courses are quite popular these days. That is why more and more educational institutions offer such services. However, not every course provider offers the same lessons. Not to mention, you may also find that course providers also have different course rates. Therefore, individuals need to exert effort and invest in time to look for course providers who can accommodate their needs properly.

Neglecting educational facilities

The next mistake that individuals make when choosing sports massage courses is neglecting educational facilities. Surely, enrolling in institutions with good educational facilities can make a huge difference with regard to your

Technological Advancements in Online Examinations

Technology plays an important role in our lives today. It has penetrated into almost all the departments that we know. Education is no exception to this rule. Gone are the days when educational institutions had to burn the midnight oil to prepare exam papers for their students. Today, these question papers can be prepared in a jiffy, thanks to the technological advancements. Currently, there are lots of software packages that aim to make your life easy by creating innovative, responsive and interactive exam papers for all levels. Let us now look at some of the features and benefits of these packages:

Win-win situation for the teacher and the taught

Online examination software’s main objective is to create a mutually beneficial scenario for the educational institutions and the students. Self-explanatory and straightforward questions with relevant options make the lives of students easier, as they don’t have to waste time in reading between the lines like they usually do in the traditional format of exams. For the institution, this software not only helps in preparing the questions but also helps immensely in correcting, tracking and grading as well. You can easily download these packages from the internet and